major awareness in fb

In Gregorian calendar month, Ad Age according that Facebook was engaged on 15-second video ads that may mechanically play within the news feed, probably with audio. User backlash to the current development was harsh, however Facebook remains tweaking the potential product. Chief selling Officer David Fischer aforementioned earlier on at the long run of Media Conference at Stanford University that if the corporate were to roll out auto-play video ads, there’s the way that it may well be avoided greatly symptom the user expertise.

TechCrunch author tantalize Constine asked Fischer regarding the video-play ads, and if there’s the way they may be with Facebook’s comparatively still news feed. Fischer replied that Facebook has not however free video ads as a result of there hasn’t been a product with that the corporate has been comfortable:

I believe there area unit ways in which we have a tendency to may have sex. There area unit ways in which may well be damaging and distracting to the user expertise. however there area unit ways in which may probably balance user expertise with publicizer expertise. we have a tendency to haven’t place a product out however as a result of we have a tendency to haven’t had one we’re comfy with. however if we have a tendency to may, then we might have sex.

However, it seems evident that Facebook can probably roll out the auto-play video ads in an endeavor to read the TV ad revenue market.

While users United Nations agency commented on AllFacebook’s Facebook page were quite negative regarding the prospect of auto-play video ads, some consultants wished to attend and see before passing judgment.

Readers: does one suppose there’s the way Facebook may launch auto-play video ads while not intrusive on the user expertise too badly?

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this is facebook awarness blog

In December, Ad Age reported that Facebook was working on 15-second video ads that would automatically play in the news feed, potentially with audio. User backlash to this development was harsh, but Facebook is still tweaking the potential product. Chief Marketing Officer David Fischer said earlier this week at the Future of Media Conference at Stanford University that if the company were to roll out auto-play video ads, there’s a way that it could be done without greatly hurting the user experience.

TechCrunch writer Josh Constine asked Fischer about the video-play ads, and if there’s a way they could coexist with Facebook’s relatively motionless news feed. Fischer replied that Facebook has not yet released video ads because there hasn’t been a product with which the company has been comfortable:

I believe there are ways we could do it. There are ways that could be destructive and distracting to the user experience. But there are ways that could potentially balance user experience with advertiser experience. We haven’t put a product out yet because we haven’t had one we’re comfortable with. But if we could, then we would do it.

However, it appears evident that Facebook will likely roll out the auto-play video ads in an effort to dip into the TV ad revenue market.
While users who commented on AllFacebook’s Facebook page were quite negative about the prospect of auto-play video ads, some experts wanted to wait and see before passing judgment.
Readers: Do you think there’s a way Facebook could launch auto-play video ads without intruding on the user experience too badly?

Read more »